Paper
Paper partners with school districts to give K–12 students access to live, expert tutors. I joined the marketing team as Senior Graphic Designer to help bring that mission to life, whether the audience was a second grader, a parent, or a superintendent.
THE CHALLENGE
Paper believes every student deserves a tutor in their corner, no matter their background or zip code. That means designing for a lot of people at once, and each of them needed something different: help with tonight's homework, proof that it actually works, an easy fit in the classroom, or a reason to sign off on the budget.
I touched just about every corner of the brand, from billboards and tradeshow booths to landing pages, e-books, emails, paid ads, spot illustrations, and merch. The goal was the same across every piece: make learning feel approachable, a little playful, and never like extra homework.
AGENCY
In-house
CLIENT
SERVICES
Campaign Design
Print Design
Web Design
Branding
Social Media
Print & Digital Ads
PaperLive was Paper's after-school programming, broadcast live over Zoom to students in grades K–12. Think of it as a TV network built for learning, with a lineup covering everything from outer space and dinosaurs to math, baking, and building confidence. Every show needed its own identity, something bold enough to grab its audience in the first few seconds. I designed the branding for each one, giving every show its own title treatment and personality.
PaperLive
