Victoria Malum
A jewelry brand built around the idea of memento mori: handcrafted pieces meant to be worn like relics, for the person who believes what they wear should mean something.
THE BRIEF
Leah, aka Victoria Malum, studied art history before she ever picked up a torch, and it shows. Her jewelry draws on Baroque and Gothic symbolism, particularly memento mori, and is handcrafted piece by piece—never mass produced. The goal was to build an identity with that same weight: intentional, symbolic, and a little dangerous.
We built an identity with that same reverence: a stacked serif wordmark with sculptural, high-contrast letterforms, refined textures and art history motifs, and a palette that reads like candlelight in an old room—deep, moody, and a little haunted. Every touchpoint, from business cards to packaging to social, makes it clear this isn't just decoration. It's history made wearable.
CLIENT
Victoria Malum
SERVICES
Brand Strategy
Brand Design
Social Media Kit
Art Direction
Photography
STUDIO
Neighbourly
